Alicia Russell

Alicia's journey into holistic living began at a young age — fueled by a deep-seated desire for health and wellness. She discovered the transformative power of organic products firsthand, feeling more rejuvenated, more whole, with each use.

Driven by her own experiences and a desire to make these products more accessible, Alicia founded Hybrid Exotica Beauty in August 2021. It started with a personal need for reliable access to products that aligned with her values — and grew into a curated destination for others walking a similar path.

A multifaceted woman with a deep-rooted connection to the land, Alicia carries a wealth of experience in agriculture, herbalism and entrepreneurship. Every product on Hybrid Exotica passes through her hands — and her values — before it reaches yours.